Salary Negotiation: Six Phrases to Avoid and What to Say Instead

Official figures show average employee earnings rose by 4.2% in July 2026, yet many workers could still be missing out on thousands of pounds because of how they handle salary negotiation. Experts say people often weaken their position by over-apologising, underselling themselves or accepting the first offer.

Why it matters

Take an offer of £70,000. Successfully negotiating a 5% increase would add £3,500 in the first year alone. Because future pay rises and bonuses are often based on your existing salary, the gap grows over time.

Change your mindset

Jason O’Brien, COO of TollFreeForwarding.com, says many people approach pay talks as though they are asking for a favour. A good negotiation does not need to be aggressive. Explain what you have contributed, make a clear request, and give your employer a reason to say yes.

Phrases to avoid

• "I am sorry to ask, but…" An apology makes a reasonable request sound like an imposition.
• "I was just wondering if…" Hedging words weaken your point.
• "I think I deserve…" Back it up with evidence instead.
• "Whatever you think is fair." This hands all control to the other side.
• "I need more money because…" Personal costs are not a business case.
• "I will take whatever you offer." It signals there is no room to move.

What to say instead

Lead with facts: results, new responsibilities and market research on similar roles. Say, based on my contribution and the market range, I would like to discuss a salary of a specific figure. Then stop and listen.

Prepare before you ask

Gather examples, know your number and your minimum, and pick a good time, such as a review. Consider non-salary extras too, such as extra holiday, training or flexibility.

Negotiating is a normal part of work. A calm, prepared conversation is your best tool.

Looking for more? Read our guides to why the best managers do not micromanage, jobs that benefit from AI, or head back to the Brew and Browse home page.